As we say on DomainSherpa – all roads lead to domains. And our work with domains has us venturing “down the rabbit hole” into different topics all the time. So this is a tech-adjacent, digital asset, pop-culture, tangent-positive podcast – with some domain name stuff thrown into the mix for good measure.
In this episode, JT is joined by Drew and special guest Rob Schutz, Founder of Snagged, one of the industry’s leading domain services. Snagged specializes in helping entrepreneurs, startups and established businesses buy and sell premium domain names.
The Sherpas explore Rob’s history and how he got into domains and started Snagged. They also discuss recent domain trends, such as AI and .ai domains, and some of the interesting things Rob has experienced since he has gotten more involved in the domain industry.
So, tune in and jump down the rabbit hole with us!
Down The Rabbit Hole (82:49): Watch | Listen/Download Audio |
Down The Rabbit Hole
This interview is promoted through a media partnership with DNWE.com and Unstoppable Domains.

DomainSherpa: Down The Rabbit Hole, Audio Only
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This Show’s Sherpas

Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker
Media Options.
Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.
More shows with Andrew Rosener »

Jonathan Tenenbaum
Jonathan Tenenbaum (JT) is an accomplished Internet industry veteran and digital asset expert. An attorney by trade, he spent over 14 years with Web.com in various legal and business roles, including nearly 5 years managing NameJet, the leading domain name aftermarket platform.
Now Chief Operating Officer & General Counsel of MediaOptions, the top domain brokerage agency, Jonathan is also the Host & Executive Producer of DomainSherpa - where they cover all types of digital assets, including crypto and NFTs, and where "all roads lead to domains"!
More shows with Jonathan Tenenbaum »

Rob Schutz
Rob Schutz started Snagged.com after his role of co-founder and former Chief Growth officer of Ro. Prior to co-founding Ro, Rob was the VP of Growth and the first marketing employee at Bark (NYSE:BARK), makers of BarkBox. Rob has been in the domain and digital asset industry for over a decade, is a fully certified domain nerd and is @rob on Twitter.
More shows with Rob Schutz »
DomainSherpa – Down The Rabbit Hole – June 19, 2025: Snag It
As we say on DomainSherpa – all roads lead to domains. And our work with domains has us venturing “down the rabbit hole” into different topics all the time. So this is a tech-adjacent, digital asset, pop-culture, tangent-positive podcast – with some domain name stuff thrown into the mix for good measure.
In this episode, JT is joined by Drew and special guest Rob Schutz, Founder of Snagged, one of the industry’s leading domain services. Snagged specializes in helping entrepreneurs, startups and established businesses buy and sell premium domain names.
The Sherpas explore Rob’s history and how he got into domains and started Snagged. They also discuss recent domain trends, such as AI and .ai domains, and some of the interesting things Rob has experienced since he has gotten more involved in the domain industry.
So, tune in and jump down the rabbit hole with us!
Episode Transcript
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