DomainSherpa – Sherpa Shorts – March 27, 2025: All Life is an Experiment

As we say on DomainSherpa – all roads lead to domains! And today we have a Sherpa Shorts segment co-hosted by JT and Drew, who are joined by special guest Paul Nicks, VP of Domain Investors at GoDaddy, to discuss what’s going on at GoDaddy and to dig into their company philosophy. The Sherpas dive into GoDaddy’s focus on the idea of experimentation across a number of fronts including search, domain landers, website building, use of AI, etc.

Click here to explore the latest GoDaddy Consumer Pulse survey on oddly spelled domain names, as highlighted by Paul in the episode.

All this and more on today’s episode of Sherpa Shorts!

Sherpa Shorts (101:25): Watch | Listen/Download Audio |

DomainSherpa Shorts


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DomainSherpa Shorts, Audio Only

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This Show’s Sherpas

Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

Jonathan Tenenbaum
Jonathan Tenenbaum (JT) is an accomplished Internet industry veteran and digital asset expert. An attorney by trade, he spent over 14 years with Web.com in various legal and business roles, including nearly 5 years managing NameJet, the leading domain name aftermarket platform.

Now Chief Operating Officer & General Counsel of MediaOptions, the top domain brokerage agency, Jonathan is also the Host & Executive Producer of DomainSherpa - where they cover all types of digital assets, including crypto and NFTs, and where "all roads lead to domains"!

More shows with Jonathan Tenenbaum »

Paul Nicks
Paul Nicks
Responsible for the P&L and leadership of GoDaddy's Aftermarket division, including Product, Sales, Support, and Business Development.

More shows with Paul Nicks »

DomainSherpa – Sherpa Shorts – March 27, 2025: All Life is an Experiment

As we say on DomainSherpa – all roads lead to domains! And today we have a Sherpa Shorts segment co-hosted by JT and Drew, who are joined by special guest Paul Nicks, VP of Domain Investors at GoDaddy, to discuss what’s going on at GoDaddy and to dig into their company philosophy. The Sherpas dive into GoDaddy’s focus on the idea of experimentation across a number of fronts including search, domain landers, website building, use of AI, etc.

Click here to explore the latest GoDaddy Consumer Pulse survey on oddly spelled domain names, as highlighted by Paul in the episode.

All this and more on today’s episode of Sherpa Shorts!

Episode Transcript

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One Response to “DomainSherpa – Sherpa Shorts – March 27, 2025: All Life is an Experiment”

  1. ben pedri says:

    Rosener is correct; these options are all beneficial for the buyer. I think this person means well, but the Afternic team is terrible and somewhat rogue. The only thing I see working at Afternic is the ‘Buy It Now’ feature.”

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