Serial entrepreneur Michael Gargiulo, CEO of VPN.com, rejoins us to discuss the ongoing success of VPN.com, the decreased cost of customer acquisition provided by an Exact Match Domain, and his novice Forbes article where he tries his hand at exact match domain valuations. He and Andrew Rosener of MediaOptions.com, the #1 global expert in domain valuation and creator of the domain industry standard’s valuation methodology, The Rosener Equation™, get into a heated debate about how to value EMDs, and a Royal Rumble ensues!
Hear about the eight recent offers on VPN.com and its increasing market domination, which Gargiulo says are in large part to permanent VPN market differentiation and mechanics in marketing offered by an Exact Match Domain. Plus, Andrew Rosener makes predictions about a major shift in EMD values in the near future…
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This Show’s Sherpas
Tess Diaz
Tess Diaz is SVP of Business Development for Buckley Media. Previously she was Executive Producer and host of DomainSherpa.com and Business Development coordinator for MediaOptions.com. With a passion for consultative sales and education, Tess grew to understand the domain industry during 7 years as Executive Accounts Manager at GoDaddy, while also serving on the Domain Product Sponsorship Team there.
A Massachusetts native, Tess enjoys hot yoga and hiking in the beautiful Phoenix desert.
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Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker
Media Options.
Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.
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Michael Gargiulo
Michael Gargiulo is founder of VPN.com, a visionary company whose latest initiative shows progress towards a safer, more private internet.
Michael describes himself: I am a simple visionary. I love to dream and get seriously bored with people who do not know how. I enjoy building websites and driving quality traffic to them. I studied finance and risk management but my competitive advantage over others is in search engine optimization and conversion rate optimization.
I currently manage a team of 11 on our current project, VPN.com. Building the right team with the right chemistry is one of the hardest things I have ever had to do however it is one of the most humbling experiences I have ever had to go through (and continue to go through). Some of the best relationships I have in life come from my team members and I could not be more proud of what we have gone through to get to this point.
Some interesting things about my younger days: While in college I bought and sold more than $2 million dollars of unwanted gift cards, I built and grew 3 websites to 3,000,000+ monthly visitors (making $2-3k per day), I was a cheerleader at the University of Georgia for three years, I really enjoy playing pool, I play hockey, I am an Eagle Scout, I ran for National President of FBLA, I love God and my family a lot, and I am so excited about what my future has in store for this vision.
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Interview Raw (Non-Edited) Transcript
Interview Transcript in PDF Format Coming Soon (Right-click to Save As…) [View in Google Docs]
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