“It’s not what you know, it’s who you know.” But here’s a what you do need to know: top global corporations need to know who to know! Hear how a top global corporation’s relationship with a domain name broker got them the domain of their dreams, PLUS how his experience helped them position the announcement to stockholders.
This multimillion dollar, three letter, one word .COM domain name went on the market for a matter of hours. ICE, known also by their full name, the Intercontinental Exchange, who is also owner of the NYSE, had always dreamed of owning it. They had always used the brand “ICE” but never owned the domain before.
- Within hours of being on the market, ICE.com had already received multiple offers for acquisition. But one domain broker knew who to call at ICE to ensure they acquired the domain of their dreams.
- As with many publicly traded entities, ICE had concerns about the actual announcement of the acquisition. However, as an experienced domain name broker, David had solutions for them, handling the announcement with finesse, adding value to ICE’s relationship with stockholders and board members alike.
Any corporation who doesn’t know why they need an ongoing open relationship with at least one domain name broker will benefit from today’s show.
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This Show’s Sherpas
David Clements
Founder & CEO of Brannans.com Domain Brokerage Firm, David Clements is uniquely positioned to match companies with domains for their brands. David is currently president & CEO of Batteries.com, one of the world's leading retailers of batteries and related mobile electronic accessories, and he previously acquired Cheesecake.com, built a business and exited there successfully in 2012.
Prior to Batteries.com, Clements co-founded Cheesecake.com, after purchasing it for $100,000, a drop-shipping company he later sold to GourmetGiftBaskets.com.
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Interview Raw (Non-Edited) Transcript
Interview Transcript in PDF Format Coming Soon (Right-click to Save As…) [View in Google Docs]
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