Frans van Hulle, CEO of a top global lead gen company, bought a two letter .COM, ran it as a parallel brand, and was so impressed with the results that ReviMedia just announced they’re rebranding to PX.com. What does this highly successful, number-driven serial entrepreneur understand about premium domain value that most CEO’s don’t? In this interview, we discuss:
- Why they decided to create a parallel brand for their lead gen platform
- Why they fell in love with PX.com
- What were the challenges and advantages of building a brand on a 2 letter .COM which wasn’t the initials for their current business
- What value they can put on the advantage a 2 letter .COM brings
- The enterprise value of a 2 letter .COM to an organization like theirs
Interview (76:02): Watch | Listen/Download Audio | Transcript Coming Soon
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About Frans Van Hulle
Frans Van Hulle is the CEO of ReviMedia, a lead generation platform and company he co-founded with Bas Offers that specializes in developing and executing direct response marketing campaigns serving the insurance, home security and new-car buying industries.
Van Hulle is a serial entrepreneur, having founded multiple companies in the past. He is an accomplished affiliate marketing professional and currently lives in Panama.
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