STOP calling domains real estate. It diminishes value by failing to create an emotional connection, which is the goal of any good brand. That’s the message from today’s Sherpa, Chris Zuiker.
Investors and entrepreneurs who incorporate domains into brand strategy will benefit from today’s show.
Review (41:12): Watch | Listen/Download Audio | Transcript Coming Soon
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This Show’s Sherpas
Chris Zuiker
Chris Zuiker is the senior broker at MediaOptions.com, specializing in technology and retail industries.
Prior to Media Options, Zuiker held multiple sales positions at companies including Infantino, Timex, and Stanley Black & Decker.
Zuiker holds a bachelor of arts in psychology from Franciscan University of Steubenville, and an MBA from the University of Arkansas at Fayetteville.
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Interview Raw (Non-Edited) Transcript
Interview Transcript in PDF Format Coming Soon (Right-click to Save As…) [View in Google Docs]
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