DomainSherpa Review – January 29, 2026 – Running Up That Hill

DomainSherpa Review is the flagship show on the DomainSherpa Network where we get into the minds of successful domain name investors – who we call Sherpas – and talk about the value of domain names. By listening to the Sherpas, we expand our knowledge and understanding so that we can become more successful domain investors ourselves.

In this episode:

• The Sherpas play The Domain Game (starting at the 43:38 mark) where they guess what certain domains were bought and sold for by the Sherpas and discuss the reasons behind their evaluations. Today’s domains are BetterHealth.org, Brads.com, and SalesPerson.com.
• They review a list of domains about to come up for auction on NameJet.com, including TheCrew.com, GetPaper.com, GeminiMoon.com, and CosmicBrain.com.
• The Sherpas also talk about Tatiana’s history in the domain space, her domain name and branding businesses including Mark Upgrade, Smart Branding, and her new Domains For Equity platform.
• They also breakdown how to better get the word out in order to build awareness about domains and their use and importance outside of the typical domain space.
• They get into the idea of digital antiques and how some domains may have extra value due to nostalgia or notoriety.
• Shane and Tatiana also get into a little discussion about long distance running and ultra marathons.
• Also, DomainSherpa is now integrating with Muse.ai for episode transcripts and an AI-driven video player to easily look for topics, words, phrases, etc., and jump to the points in the video where they occur. Let us know your feedback!
• Plus, all DomainSherpa podcasts are now up on our YouTube channel at DS.tv, and much more!

JT is joined by Drew, Shane, and special guest Tatiana Gramatikova-Bonneau – so be sure to tune in!!

Review (89:10): Watch | Listen/Download Audio | Domain List

DomainSherpa Review

This interview is promoted through media partnerships with Escrow.com, UnstoppableDomains.com, DNX.com.

DomainSherpa Review, Audio Only

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NameJet Domain Names

This Show’s Sherpas

Andrew Rosener

Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

Jonathan Tenenbaum

Jonathan Tenenbaum (JT) is an accomplished Internet industry veteran and digital asset expert. An attorney by trade, he spent over 14 years with Web.com in various legal and business roles, including nearly 5 years managing NameJet, the leading domain name aftermarket platform.

Now CEO & General Counsel of MediaOptions, the top domain brokerage agency, Jonathan is also the Host & Executive Producer of DomainSherpa - where they cover all types of digital assets, including crypto and NFTs, and where "all roads lead to domains"!

More shows with Jonathan Tenenbaum »

Shane Cultra

Shane Cultra is a domain name investor and owner of the popular domain name blog, DSAD.com.

Cultra is also a fifth generation owner of Country Arbors Nursery based in Urbana, Illinois, and has been a member of the PBS television show Mid American Gardener for more than 10 years, in addition to being a part of various gardening segments on CBS and ABC.

Shane also recently launched two new businesses, BeeHouse.com and Wormcastings.com, leveraging his online expertise with his love of nature and business acumen to create two exciting new ventures that are sure to be successful.

More shows with Shane Cultra »

Tatiana Gramatikova-Bonneau

Tatiana works on MarkUpgrade.com and SmartBranding.com, helping entrepreneurs make sharper choices when it comes to naming and domain strategy.

What she does today (in between ultra trail runs and breaking up husky-doberman negotiations):

Strategic Naming & Domain Advisory
If your brand is serious about growth, your name and domain better not be an afterthought. She helps founders and investors:
* Acquire strategic-grade domain names
* Optimise domain name portfolios
* Navigate domain name negotiations

Founder Coaching
Being everywhere in your business isn’t a flex, it’s a failure of systems. She works with founders who want to:
* Regain mental bandwidth
* Focus on strategy
* Think clearly, act decisively, and scale sustainably

Brand Positioning
Short, sharp interventions for early-stage or evolving startups:
* Brand, messaging, and digital asset audit
* Naming and domain clarity
* Positioning

Soft Landing for Entrepreneurs in Ukraine
For those brave enough to build here, she can help with:
* Partner matching
* Local setup and go-to-market strategy
* Real-world insights from someone on the ground

Married to a Frenchman, raising four kids and three animals with names that reflect the cultural complexity of her household. She runs ultra trails and marathons and paints when no one is yelling "Mama can we get a hamster?”.

She was born in Crimea, Ukraine and lives and builds in Kyiv.

More shows with Tatiana Gramatikova-Bonneau »

NameJet Domains List

NameJet Domain Name List in Excel Format (Right-click to Save As…)[View in Google Docs]