DomainSherpa – Sherpa Shorts – September 24, 2026: Buck The Trend

As we say on DomainSherpa – all roads lead to domains! And today we have a Sherpa Shorts segment hosted by JT and Drew, who are also joined by Chris Zuiker, of MediaOptions.

The Sherpas discuss the current state of domains and what Chris is seeing happening in the market. They get into the current impact of AI and the various AI models, how web search is evolving, and how that all affects brand domains vs. category-defining domains.

They also break down timing when it comes to domain deals, Ramp’s acquisition of Router.com, and how that impacts both Ramp and OpenRouter as well.

All this and more is coming up on today’s episode of Sherpa Shorts!

Sherpa Shorts (62:48): Watch | Listen/Download Audio |

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This Show’s Sherpas

Andrew Rosener
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker Media Options.

Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.

More shows with Andrew Rosener »

Jonathan Tenenbaum
Jonathan Tenenbaum (JT) is an accomplished Internet industry veteran and digital asset expert. An attorney by trade, he spent over 14 years with Web.com in various legal and business roles, including nearly 5 years managing NameJet, the leading domain name aftermarket platform.

Now CEO & General Counsel of MediaOptions, the top domain brokerage agency, Jonathan is also the Host & Executive Producer of DomainSherpa - where they cover all types of digital assets, including crypto and NFTs, and where "all roads lead to domains"!

More shows with Jonathan Tenenbaum »

Chris Zuiker
Chris Zuiker
Chris Zuiker is the senior broker at MediaOptions.com, specializing in technology and retail industries.

Prior to Media Options, Zuiker held multiple sales positions at companies including Infantino, Timex, and Stanley Black & Decker.

Zuiker holds a bachelor of arts in psychology from Franciscan University of Steubenville, and an MBA from the University of Arkansas at Fayetteville.

More shows with Chris Zuiker »

DomainSherpa – Sherpa Shorts – September 24, 2026: Buck The Trend

As we say on DomainSherpa – all roads lead to domains! And today we have a Sherpa Shorts segment hosted by JT and Drew, who are also joined by Chris Zuiker, of MediaOptions.

The Sherpas discuss the current state of domains and what Chris is seeing happening in the market. They get into the current impact of AI and the various AI models, how web search is evolving, and how that all affects brand domains vs. category-defining domains.

They also break down timing when it comes to domain deals, Ramp’s acquisition of Router.com, and how that impacts both Ramp and OpenRouter as well.

All this and more is coming up on today’s episode of Sherpa Shorts!

Episode Transcript

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