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Generic Domain

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A generic domain name is a word or set of words that is commonly found in the dictionary, such as toothpaste.com or videogame.com. Generic domains can be in an TLD, however, the .com TLD is the most valuable generic domain name of all.

A generic domain name is easier to remember than an unfamiliar brand, such as play2win.com. The generic domain name also provides a degree of trust or authority as the user knows exactly what to expect when they visit that website.

Generic domain names are easier to rank high in organic search results on Google, Bing and other search engines, which will drive exponentially more traffic to the website.

Domain Level Keyword Usage

Domain Level Keyword Usage

Source: SEOmoz Ranking Factors

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