Hundreds of new top-level domains (TLDs) will launch in the next few years, but not all will survive. Many will falter and remain obscure to the general public, like existing TLDs .tel or .pro.

Jennie-Marie Larsen wants to protect your new TLD from obscurity. In this interview, Larsen provides three tips to successfully market your new TLD:
1. Get up to speed quickly in the domain name industry.
2. Don’t think locally, think globally.
3. Empower registrars to sell.

When Richard Kershaw and Stephen Pavlovich bought the Wish.co.uk domain name in a Sedo auction for around $12,000, they knew it would be critical to the growth of their “day experience” e-commerce business (think Groupon without the expiration issue). In a mere 12 weeks, they had purchased the domain, developed a website, signed their first supplier and sold their first product.

Little did they know the domain name would allow them to “punch above their weight” and take on the big-box e-tailers, while still being small, nimble and flexible via a part-time contract staff. Press coverage of Wish.co.uk belies its size too, thanks in part to the company’s domain name and the PR agency it hired.

Developing websites is no easy task. But when you do it for every one of your 9,500 domain names, you start to get a system down.

In fact, David Wieland built his own system – named Prebuilt.com – from the ground up so he could be more efficient in website development. Now he’s offering his system to other domain investors too.

Ask three domain name investors for a valuation of a domain name you are selling or thinking of buying, and you are likely to get three different answers – maybe even four.

Enter Dennis Lastochkin, a technical genius who in just six months created a sophisticated valuation engine that is likely to remove most of the subjectivity from domain name appraisals.

Ammar Kubba was not the original founder of Thought Convergence, but he can now be found at the helm of the service provider whose revenue is “in the 8 figures.” Thought Convergence helps domain investors monetize their assets, individuals buy and sell domains, and businesses research domain names on the Internet.

In this interview, Kubba describes the twists and turns of his domain career, and how business acumen, strategic risk taking and a passion for learning have helped him navigate decisions and build successful companies.

Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like FrenchRiviera.com, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region.

Toby Hardy bought FrenchRiviera.com in 2009 and, in partnership with Fred Mercaldo at CitiesPlanet.com, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.

After three failed attempts over a period of several years to gain approval through the ICANN system for the new top-level domain .XXX, most people would have thrown in the towel. Not Stuart Lawley, who started as a minority investor in ICM Registry at the time of the initial ICANN application and eventually became its CEO and chairman.

Through his vision and indefatigable spirit, Lawley brought the registry to life and extraordinary profitability. Listen in as he describes how the new TLD .XXX generated $25 million in its first three months and what his aspirations are for future growth.

The Week of Domaining In Review: April 13, 2012.

The latest domain name news, hand-picked for you.

ICANN’s TAS Temporarily Offline, Italian Court Restores Mediaset’s .com…, Deadline Extended for New Internet…, .xxx Operator Applies to ICANN…, .xxx Registry in .porn, .adult,…, Instra Corporation Announces .co Accreditation , Phi 9 and its new…, London Looks to Net Its…, 14 End User Domain Buys…, Domain Name Aftermarket Sales Up…, Small-business Owners Get Free Help…, Internet.bs Responds to Knujon , Bain & Company Takes Fight…, The Verisign Owned .tv Registry…, Domain Name Registrar Internet.bs Corp…., Megaupload.net Domain Name Sold for…, Nigeria Government Orders MDAs to…, No .facebook and .pepsi? , Google Plots Web Domain-buying Spree , Brannans.com Giving Away Brand New…, Patent Troll Goes After GoDaddy…The latest domain name news, hand-picked for you.

More than 500,000 businesses are registered in the United States every year, with magnitudes more being contemplated and planned. As technology advances, more and more businesses are focused entirely online or at least need to be found online.

What do startups and entrepreneurs need to know about domain names? Find out in this interview with domain name veteran Steve Jones, including:
* The trends of premium domain name pricing and desirability
* Options for determining domain name valuation range
* The best way to initiate negotiations with a domain name owner
* Options for buying the “best” domain name for your business, product or service
* Why domain name owners are not motivated, and what to do about it
* Alternatives to premium domain names, including country codes and domain hacks

The Week of Domaining In Review: April 6, 2012.

The latest domain name news, hand-picked for you.

Patent Troll Goes After GoDaddy…, ICANN Report for December is…, Protrada Press Release Troy Rushton…, Microsoft Just Registered 11 Halo:…, National Arbitration Forum Says Cases…, Halo Infinity Domain Names Registered , Domain Industry Evangelist Troy Rushton…, Godaddy Now Offers Free Domain…, Google Gets Realtimebidding.com Domain [Updated]…, Startup Weekend™ Teams Up With…, Wales Bids for Online Domain…, Netflix Isn’t As Stupid As…, ICANN to Announce New Domain…, Top Level Domain Name .radio…, Protrada Adds Even More Features…, Marchex Shutting Down Domain Parking…, Apple Wants to Evict Domain…, Netflix Buys DVD.com Domain Name…, Confirmed: Netflix Buys Dvd.com , Microsoft Registers XboxFL Domain Names , European Broadcasters to Bid for…The latest domain name news, hand-picked for you.