If you spend more than you make with your domain names, you’re doing it wrong. This category helps you figure out how best to monetize your domain name portfolio, whether it be parking, lead generation, ecommerce, blogging or some other form of full website development.
Latest Article
A study in New Scientist estimates that advertisements placed by Google on typo domains – domain names that are misspelled versions of popular websites – could potentially be producing as much as $500 million per year. And that’s only Google’s cut.
The question of Google’s profiting from typo domains aside, a recent serendipitous experience gave me the opportunity to further explore the profitability of typo domains. As we will see with real data from a typographical domain variant of coupons.com, not all typo domains are created equal.
Michael Cyger September 18, 2011
During his career as an entrepreneur, Troy Rushton has started and exited three companies. Today, he is working on his fourth and biggest idea: creating a domain name exchange platform, similar to stock exchange platforms like NASDAQ and NYSE.
Learn how Rushton built and sold his last three companies for millions, where he finds inspiration, and how he guides new ideas through their natural evolution to maximum profitability.
Michael Cyger September 6, 2011
People who consistently bring in new clients and revenue to their company are known as “rainmakers.” David Castello is one of those people. He increased revenue at PalmSprings.com from $300 in 1997 to $448,000 just one year later.
Listen to David Castello, co-founder and COO of Castello Cities Internet Network (CCIN), describe how he tested the geo-domain market, set ambitious goals for himself and his company, and achieved cash flow success with proven sales tactics that you can duplicate and use in your business today.
Michael Cyger August 23, 2011
Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines.
Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.
Michael Cyger August 21, 2011
When it comes to marketing, the two biggest problems that small business owners face are effective ad buying and maintaining a consistent effort. While it is easy to try a one-off marketing campaign, it can often lead to disappointment.
Enter Legal Brand Marketing: a national brand that generates local leads for DUI lawyers. In this interview, founder and CEO Braden Pollock describes how providing targeted leads, geographic area exclusivity, and coaching on turning hot leads into paying customers has allowed Legal Brand Marketing to build a niche lead generation empire in just eight years.
Michael Cyger August 2, 2011
If you are thinking about starting your own geo-domain property, you should take notes from one of the best in the industry, Michael Castello.
In this interview, Castello walks us through how he purchased PalmSprings.com; how he and his brother run their company, Castello Cities Internet Network; and how you too can build an advertising-based destination website. Many secrets to their success, as well as novel sales tactics, are revealed in this must-see show.
Michael Cyger July 19, 2011
Patrick Ruddell does not do anything halfway. His accomplishments are many, including real estate, domain names and a unique conference over the water.
But sometimes Chef Patrick’s enthusiasm misfires (i.e., Moniker-gate). In this show you will learn about both Chef Patrick’s successes and mistakes, including his latest acquisition, ScienceFiction.com, which he purchased for $175,000 in late 2010. You will also learn what Chef Patrick has in store for DN Cruise 2011, and whether the Chef really can cook.
Michael Cyger July 12, 2011
When domain name lease agreements go wrong, what can someone do in the instance that they own the domain, lease it to somebody else, but in the end, the person that’s leasing the domain doesn’t return the domain to them?
Michael Cyger June 20, 2011
Mike Mann has essentially built a startup business incubator where entrepreneurs receive resources (including a domain name), mentorship, connections and – in many cases – customers, waiting for services.
If you want access to one of Mike’s super premium domain names, watch this interview.
Michael Cyger June 14, 2011
Frank Schilling is shaking up the domain parking industry by providing a reported 50-90% more revenue to domain name portfolio owners.
With very little information published on his new company’s website, InternetTraffic.com, I sat down with Frank to get the whole story and clear up some rumors and misconceptions about his new service.
Michael Cyger May 31, 2011