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Procter & Gamble bought Gillette in 2005 for $57 billion, who sells replacement razor blades for more than $2 each but cost only 9 cents to produce.
Enter Luke Webster, who is disrupting this high profit margin industry by promoting the art of shaving with a straight razor. He is snatching up all the straight razor domain names and building operating websites with PPC marketing campaigns.
Michael Cyger March 11, 2013
Even with the inherent superiority of a domain name like toothpaste.com, its value is undermined if the company that owns it does not develop a useful website on that domain, a website that can reach the top rankings of search engines.
Such is the case with toothpaste.com, owned by the Procter & Gamble. P&G is not capitalizing on the marketing value of its domain name and, as a result, P&G wastes more than $500,000 every year.
Michael Cyger August 21, 2011