End-user

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An end-user, often referred to within the context of “end-user sales,” is a non-domainer person that is interested in purchasing a domain name for personal or use related to their business. The intention of an end-user is to develop the domain name, rather than flip it or invest in it for a later sale.

End-users are current or future businesses that will likely build-out a website. As such, they have the greatest potential to realize the full value of a domain name, and therefore are more likely to pay “retail value,” as opposed to a domain investor who will likely pay closer to “wholesale value.”