Rick Schwartz
Rick Schwartz is known worldwide as The Domain King® ̶ the man who turned an $1,800 credit card gamble in 1995 into a portfolio of digital real estate worth hundreds of millions.
He didn’t follow the crowd. He didn’t chase fads. He saw what everyone else missed: that a category-defining domain name isn’t just a piece of internet real estate, it’s a company’s World Headquarters.
Over the last three decades, Rick has sold and leased premium domains earning more than $100 million
in lifetime revenue from his names. And that figure doesn’t even include the current market value of his portfolio, which contains some of the rarest, most powerful domain assets in existence.
While SEO gurus and search “charlatans” told entrepreneurs the name didn’t matter, Rick was closing deals that proved otherwise. From 7- and 8-figure sales to long-term leasing structures, he pioneered the model of treating domains as appreciating digital real
estate instead of throwaway marketing tools.
Rick’s philosophy is simple but uncompromising:
• A great domain name is the foundation of any serious business.
• It’s not optional. It’s not a luxury. It’s your World Headquarters. The difference between a race car and a junker stuck in the driveway.
• Get the mixture right (50% advertising, 50% branding), and your business has lift-off. Get it wrong, and you’ll spin in circles until the money runs out.
For 30 years, Rick has been the voice that scolds, warns, and challenges entrepreneurs to stop renting and start owning. His blunt, unapologetic style has earned him a reputation as the greatest domain investors of all time ̶ voted #1 by his peers.
- Voted Greatest Domain Investor of All-Time 2021
- Voted 3x Greatest Domainer of All-Time
- Epic Pioneer Award 2010
- Domainer of the Year 2005
- Domain Hall of Fame 2006
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