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When you purchase a television or a car, you perform due diligence by comparing prices, looking at third-party ratings and searching for recalls. Buying a domain name should be approached in the same way, conducting appropriate research to ensure a sound acquisition.
In this show, Steve Jones walks us through the 11 steps of his process for domain name due diligence, which will keep you from buying a domain name that infringes on someone else’s trademarks, that is stolen, or that was previously used for an unscrupulous purpose and might be on blacklists.
Michael Cyger January 9, 2012
It’s easy to buy a domain name. What many people don’t realize is that just because you can buy a domain name doesn’t mean you should. In many cases, it can be risky.
Before purchasing (or even negotiating the price) of a domain name, you should check several key indicators to ensure that the risk of buying the domain name of interest is low.