Offering third-level domains for sale and actually getting sales are two entirely different propositions.

Today’s guest, however, has sold hundreds of Africa.com third-level domains to large companies, including IBM, Starbucks, Twitter, Evian and Standard Bank.

In this interview, Ope Odusan openly shares how Africa.com has accomplished it and discusses prospects for future sales, especially with the impending launch of geographic top-level domains like .Africa, .Joburg, .CapeTown and .Durban.

Owning a category-defining domain name has tremendous benefits, but an asset as prized as that usually comes with a price tag to match. Luckily, you don’t necessarily have to pay the entire amount at once to purchase the domain name. Just like your home or car purchase, you can make a down payment and then […]

As of August 28, 2013, the new Google Keyword Planner replaces the Google Adwords Keyword Tool. It’s supposed to be an improvement, but most people don’t like change.

This DomainSherpa tutorial walks you through the new Google Keyword Planner, shows you how to find most of the same information as the Google Adwords Keyword Tool provided, and what the differences are between the two.

This tutorial also shows you how to use the Google Keyword Planner tool for SEO and domain name purposes.

“I’ve got the brains, you’ve got the looks / Let’s make lots of money” – lyrics to a song released in 1985 by UK-based Pet Shop Boys.

That’s the same situation that many developers and domain name owners hope to achieve by forming a joint venture – combining their respective strengths to make lots of money.

But how do you progress from the “we just met” phase to the “we’re partners and wildly successful” phase? What if the domain name owner receives an offer to sell the domain that they can’t refuse? Or what if the developer fails to deliver on the timeline and thresholds that were agreed to prior to the joint venture?

All these questions – and more – are answered in this interview.

Most investors in the domain name industry would be nervous to invest $185,000 in a single premium domain name.

But on today’s show we interview a 27-year-old entrepreneur who invested $185,000 not once, but three times this year, spending a total of over half a million dollars in application fees alone to register new top level domains.

This is the story of how a domain name investor built a registrar and is launching at least two (possibly three) registries.

The hacker group Syrian Electronic Army was able to hijack the websites of the New York Times, HuffingtonPost and Twitter, redirecting traffic, causing lost revenue and confusing hundreds of thousands of people.

If large, established and high-tech companies like these aren’t safe, are our small business, ecommerce and publishing websites safe? Is our email safe?

Chief Technology Officer Bruce Tonkin from the sixth largest registrar in the world, Melbourne IT, answers these questions and tells us how we can secure our domain names from a similar fate.

In real estate, the stock market or domain name investing, it’s an oft-stated business rule that you make your money on the buy, not the sell.

But how do you make sure you’re value investing like Warren Buffett in the domain name industry? What do top domain name brokers look for when buying domain names for their own personal investment portfolio?

Today’s interview answers those questions and more. Warning: this is a long show, but it’s well worth your time as there are nuggets of gold around finding generic premium domains, contacting hard-to-locate registrants, making offers and a new reverse auction sales platform that’s offering some great buying opportunities. Real buy and sell information, including pricing, is discussed.

How do you maximize the revenue you can generate from a website using lead generation and no Google AdSense?

That’s the question answered in this interview focused on the insurance, home security and new-car buying industries.

Also discussed is the development of BestQuotes.com, AutoComparison.com and PetPremium.com, including business results (the good and the bad) and lessons learned along the way.

If you run a business and own trademarks for your brand, products or services, you are likely going to be affected by the hundreds of new top level domains that will be coming available over the next few years.

For example, I’m concerned that I don’t have enough resources to register my trademark DomainSherpa in .app, .buy, .shop, .nyc, etc. Will others try to profit from the equity I’ve built in my company and brand by using confusingly similar domain names? What can you do to protect your trademarks and defend against potential cybersquatters?

Those are the questions we answer on today’s interview.

When domain names expire and are dropped, you can register them for about $10 (the registration fee). However, if someone else wants it, they’re likely to do the same thing with an automated service called a domain name backorder service.

Here’s a comprehensive list of domain name backorder services for you to investigate.