A fascinating show for any startup or entrepreneur, today’s episode discusses a successful, profitable B2B company built in an emerging market, the cannabis market. Whether you have any interest in this particular vertical or not, they’ve taken a classic blueprint for startups in emerging markets and applied it brilliantly to this one. As the cannabis industry is now turning the corner as a serious and viable vertical, Ganjapreneur.com is years ahead of the curve!
Ganjapreneur.com CoFounders Andrew Rosener and Noel Abbott actually met because they were both subject matter experts who gave freely of their time right here on DomainSherpa! As an expert in marketing, Noel discovered the value of domain names in 2013, expanding from his first startup to his second. DomainSherpa producer Mike Cyger introduced Noel to global domain name expert Andrew Rosener, who is also a serial entrepreneur and angel investor. Together they cofounded Ganjapreneur.com and today are making solid profits in the space! We discuss:
- How they’re capitalizing off the fact that the cannabis industry is exclusively using digital media
- Why Trust is so significant in this industry and how much a Domain Name choice contributes to this
- A breakdown of each type of player in the cannabis industry and their varied marketing needs
- How a startup’s brand and brand consistency, starting with the domain name, impact the visualization of the company’s mission
- We hear the 2 cofounders talk through an estimated valuation and commit to a solid enterprise value that the Domain Name itself contributes to the business
Entrepreneurs and startups who plan to or dream of creating a business in an emerging market will benefit from today’s show! Plus, entrepreneurs who want to understand the value of domain names, and anyone interested in the business behind the cannabis industry, will also benefit from today’s show!
Review (78:49): Watch | Listen/Download Audio | Transcript Coming Soon
Your DomainSherpa Review
Playback Speed:
This interview is promoted through a media partnership with
DAN.com.
Your DomainSherpa Interview, Audio Only
Note: Adobe Flash Player (version 9 or above) is required to play this audio clip. You also need to have JavaScript enabled in your browser. Or, listen on iTunes or in your favorite podcast app (here are the feeds).
This Show’s Sherpas
Andrew Rosener
Andrew Rosener is the CEO of the industry-leading domain name broker
Media Options.
Andrew is widely considered a thought leader and expert on domain name value & methodology as well as domain name sales & acquisitions. With 20 years experience with domain names, Andrew has leveraged his knowledge and expertise to make MediaOptions the go-to domain name firm for startup & company domain acquisitions as well as high value domain name sales.
More shows with Andrew Rosener »
Noel Abbott
Noel Abbott is a serial entrepreneur, marketing strategist, web developer & writer based in Washington State. He is co-founder and GM of Ganjapreneur.com, the leading blog in the cannabis industry, and one of the most popular B2B cannabis platforms in the world.
More shows with Noel Abbott »DomainSherpa Advertisers
Please visit the advertisers that support DomainSherpa and make our shows possible.
Interview Raw (Non-Edited) Transcript
Interview Transcript in PDF Format Coming Soon (Right-click to Save As…) [View in Google Docs]
If you enjoyed this article, subscribe for updates (it's free)