Be Interviewed on DomainSherpa
TechCrunch reporter Robin Wauters just landed an exclusive interview with the new owner of Sex.com. The owner paid $13 million for the domain name in October, 2010, when the former owner, Escom LLC, declared bankruptcy.
Some interesting findings from the TechCrunch article and from DomainSherpa research:
- The owner (previously identified in bankruptcy documentation as Clover Holdings Ltd – a little known Caribbean company) remains anonymous and had no concrete plans before buying the domain name, however, has been identified as a domainer with previous experience in monetizing generic domain names
- The current website remains a parked page with advertising, drawing 125,000 visitors on a daily basis mainly from the United States, India and Germany
- These 125,000 daily visitors are “on track to return well into seven figures a year,” which translates into about 2 cents a visitor (assuming $1 million in advertising revenue per year)
- The owner has received multiple business development inquiries but has not made any decisions yet on how to use the domain name
- The owner is hesitant to jump into the porn industry as it would limit options, and is instead looking to potentially start a more mainstream business venture
The $13 million price tag for sex.com is among the highest prices ever paid for a domain name. Sex.com still holds the top price tag from when Escom LLC bought sex.com in 2006 for a reported $14 million (domain name only, no associated website or business).
What would you do with the domain name sex.com? Tell us in the comments of this article.
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What would I do with sex.com you ask; well, I would probably put up a website to help people out of the dirty porn addiction.
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I find this very interesting:
“These 125,000 daily visitors are ‘on track to return well into seven figures a year,’ which translates into about 2 cents a visitor (assuming $1 million in advertising revenue per year)”
Am I doing my math correctly?
– If they are seeing a 1% click-through rate (which may be high), they get 1 click for every 100 visitors
– With 125,000 visitors per day, that means they could be getting 1,250 clicks per day
– With a revenue of $1 million per year, divide that by 365 and that’s $2,740 per day
– So their revenue per click is $2.19.
That seems a bit high to me. Anyone else?
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