Rick Schwartz Archive

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DomainSherpa – Down The Rabbit Hole – September 11, 2025: The King and Us

DomainSherpa – Down The Rabbit Hole – September 11, 2025: The King and Us

As we say on DomainSherpa – all roads lead to domains. And our work with domains has us venturing “down the rabbit hole” into different things all the time. So this is a tech-adjacent, domain name, digital asset, tangent-positive podcast – where we go deep into whatever topics are interesting to us and our audience.

In this episode, JT is joined by Drew and Rick Schwartz — the legendary “Domain King” and one of the key pioneers of the domain industry — to share his candid take on the current state of the market and where the domain space is headed.

The Sherpas dive into Rick’s use of AI, including his custom AI agent “Betty,” his perspective on .ai domains, and some incredible war stories from his career — like the blockbuster sale of Candy.com.

So tune in and jump down the rabbit hole with us!

More Interviews

The Dicker Tapes

The Dicker Tapes

Hidden for years, The Dicker Tapes are a rare collection of 105 original DomainSherpa episodes that were pulled from public view. Featuring a mix of Sherpa Reviews, Aftershows, and deep-dive discussions, these recordings capture a pivotal era in the domain industry.

While originally removed during a period of controversy, the value of these conversations has only grown with time. Inside, you’ll hear from some of the industry’s most influential voices, including:

Andrew Rosener – now the owner of DomainSherpa and CEO of MediaOptions
Rick Schwartz – the “Domain King”
Mike Berkens – veteran investor and blogger at The Domains
Frank Schilling – legendary domain investor and entrepreneur
Page Howe – long-time domain investor and educator
Michael Cyger – founder of DomainSherpa and DNAcademy

Together, these tapes preserve an unfiltered snapshot of domain investing history, offering lessons, insights, and debates that remain as relevant today as when they were first recorded.

Once hidden. Now revealed.

Why You Can’t Afford to Miss TRAFFIC West May 28-31 With Rick Schwartz, Howard Neu

Why You Can’t Afford to Miss TRAFFIC West May 28-31 With Rick Schwartz, Howard Neu

Rick Schwartz and Howard Neu, the co-founders of the T.R.A.F.F.I.C. domain name industry conference, join Michael Cyger to discuss T.R.A.F.F.I.C. West taking place May 28th through May 31st in Las Vegas, Nevada.

Questions answered include:
* What can people expect if they attend the TRAFFIC West conference this year? (e.g., educational content, speed networking, live auction, “gTLD shootout”, “king com”, etc.)
* What is the differentiation of TRAFFIC West from the other domain name related conferences to attendees?
* Who are the “right people” to come to the TRAFFIC event?
* Many conferences include multiple tracks to target different attendee segments. Will you be doing that too? Why or why not?
* Who are the keynote speakers and how will their message impact attendees focused on domain name investing, startups and entrepreneurship?
* TRAFFIC always throws great parties. What can attendees expect this year?
* What do you say to people who are thinking of skipping TRAFFIC West to attend TRAFFIC East?

What You Can Learn About Hand Registering Domain Names from the Domain King – With Rick Schwartz

What You Can Learn About Hand Registering Domain Names from the Domain King – With Rick Schwartz

More often than not, hand registered domain name portfolios submitted to the DomainSherpa Review are not considered to be valuable by our panel of experts. Maybe there are a few domains worth keeping out of 50 submitted. Maybe.

Today, we’re turning the tables on one of the regular reviewers on the DomainSherpa Review.

Past Domain Sherpa and frequent DomainSherpa Review expert Rick Schwartz opens up his list of 390 recently hand registered domain names, and shares his thought process for how and why he registered the domains.

DomainSherpa Portfolio Review – August 29, 2013

DomainSherpa Portfolio Review – August 29, 2013

In this premiere DomainSherpa Portfolio Review, we get into the minds of successful domain name investors — people we call Sherpas — and review specific domain names. By listening to the Sherpas, we expand our thought process so we can become more successful investors ourselves.

We’re joined by three previous Domain Sherpas: Rick Schwartz, Michael Berkens and Page Howe.

Becoming the Landlord of Your Domain Names – With Rick Schwartz

Becoming the Landlord of Your Domain Names – With Rick Schwartz

Through leasing, Rick Schwartz is now making $3,000 per month on domains names that were previously generating only $3 to $30 per month in parking.

You can take advantage of Schwartz’s 16+ years of domain name negotiations and leasing expertise by learning from or partnering with him on your category defining domain names.

Watch this interview to learn all the details.

5 Essential Lessons Learned from T.R.A.F.F.I.C. 2011

5 Essential Lessons Learned from T.R.A.F.F.I.C. 2011

Last week, the T.R.A.F.F.I.C. Domain Conference & Expo took place in Fort Lauderdale, Florida. Top domain investors from around the world converged at the Ritz Carlton for five days of networking, sharing, learning, partying and dealmaking.

Here are five lessons learned that you can use to grow your business that I gleaned from this conference. If you attended the conference and learned a lesson or two that is not covered here, please let us know about it in the comments.

Patience Is a Virtue That Leads to Millions – with Rick Schwartz

Patience Is a Virtue That Leads to Millions – with Rick Schwartz

According to some statistics, 40 million U.S. adults regularly visit pornography websites. Today’s guest used the overwhelming interest in adult entertainment to launch his career as a domain investor.

Listen in as Rick Schwartz, the “Domain King,” shares details of his domain name empire, including how he has earned more than $15 million from owning and operating Porno.com, manages a portfolio of 9,000 domains (soon to be 7,500), and sold $10 million in domain names.

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