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Paolo DiVincenzo, general manager of DomainPower, increased revenue on 9,800 parked domain names by more than 70 percent. To achieve this revenue lift, he deployed a methodology and four-step process: 1) establish metric/baseline, 2) group, 3) test and 4) optimize.
In this interview, DiVincenzo describes the four steps in detail, as well as how to implement them in your own portfolio.
Michael Cyger March 12, 2012 22
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